What is PPC (Online Advertising)
PPC is a form of online advertising. This is the most popular method of digital marketing. It’s done by bidding on specific keywords on paid online advertising networks such as Google AdWords and Facebook Ads.
With PPC, businesses can pay per click (PPC) or per action (PPA) to promote their product or service to searchers on search engines and social media sites like Facebook and Twitter.
With this method, companies can set a budget and then measure return on investment (ROI) by comparing statistics like how many visitors came to the website from social media or how many people clicked on an ad and then bought something from the company’s website.
Google Ads PPC
Google ads are the most popular online advertising platform in the world. They cover a wide range of devices and platforms. Google Ads is a platform for advertisers and marketers to promote their products and services through different ad units, which include: text link, image, video, or native.
Advantages: Google ads offer high quality targeting mechanisms. This means that users can target customers by location, language, specific interests, device type and more. The targeting also allows you to show your ads to customers based on their age group or gender.
Disadvantages: Google Adwords requires a lot of work upfront before you start generating any traffic because you need to create an account and set up your campaigns before you start bidding on keywords and displaying ads.
Facebook Ads PPC
Facebook has always been a social platform that has been used to create social connections. Facebook Ads is a way to use this same platform to acquire customers through ads based on demographics, interests, and behaviors. In order to do this successfully, we need to take advantage of all the online advertising tools Facebook offers us.
Facebook provides advertisers with several different types of tools for their PPC campaigns. These include: Audience Insights (which allows advertisers to segment and target based on demographic and other data) and Lookalike Audiences (which allow advertisers to expand their reach by targeting people who are similar to those who have already liked their page).
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