DIGITAL
MARKETING

Discovery on the internet was not so easy and it was required to spend a lot of time and money. And now with the help of SEO and SEM we can get all the necessary information in just a few clicks. We provide best quality services in field of digital marketing. For this we use all the latest innovations, advanced techniques and tools to get the maximum results for your business.

Advertising

First, I like to monitor my advertising campaigns. I’m not interested in chasing clicks or maximising CPMs. I’m not hoping that the folks who see the ads are qualified. I’m concentrating on the impact my advertising have on our target accounts. I’m primarily concerned with the “Lift” we’re experiencing as a result of the campaigns. (Lift is the percentage of target accounts that have increased site interaction, as measured by page views, during the campaign compared to the baseline period of 30 days previous to the campaign’s launch.) When I access Demandbase Targeting:

Search Engine Optimisation

Technoserve is a leading digital marketing agency in London UK, who uses the latest SEO techniques to deliver the best ROI for clients.

The two main factors that are contributing to the growth of online visibility are search engine optimisation and social media marketing.

It is critical to properly define your goals before beginning any SEO strategy. Begin by consulting with your client and learning what they hope to achieve.

Finally, the project should strive to meet the specific requirements of your client’s business.

Create an SEO plan that will assist you in meeting your goals. Aim for attainable, quantifiable goals that can be broken down into tasks and subtasks.

Here are some examples of prospective SEO objectives

1) X number of monthly site visitors by X date

2) Increase traffic by X% month after month

3) Rank on the first page of Google for X keywords.

4) Obtain a conversion rate of X% from organic traffic.

5) Optimize your top-performing website pages.

6) Reduce the bounce rate by X%.

7) Create X number of fresh backlinks to your website.

Social Media Optimisation

Search engine optimization (SEO) was the gold standard for digital marketing efforts for many years. While the goals of social media optimization and search engine optimization are similar—generating web traffic and increasing awareness for a company’s website—search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a webpage to users of a web search engine, particularly Google.

Recently, social media marketing has risen to prominence, sometimes overlapping with SEO and, in some cases, completely replacing it as the most effective strategy to establish a brand, generate leads, boost a company’s exposure in the online realm, and engage with an audience. Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, and TikTok are just a few of the social media sites that can be used for digital marketing.

Social media optimization frequently sends users from various social media sites to the company’s website, where more information can be found. For example, a social media campaign to promote awareness about a new automobile may send visitors to a corporate homepage that includes information about nearby dealership locations and how to book a test drive.

Social Media Optimization Techniques
Companies that use several social media platforms may leverage internet-based solutions to optimise content organising and distribution. These technologies enable a social media content creator to schedule content across numerous platforms at the same time, as well as respond to any engagements on the postings, such as comments or messages from the audience. Loomly, Agorapulse, PromoRepublic, Hootsuite, Buffer, and Sprout Social are some popular social media management platforms.

Users of social networking platforms can post content on the internet nearly instantly. As a result, many businesses attempt to generate content that people will share with their friends and connections. This method, known as viral marketing, aims to reach a wider audience by encouraging interested users of social media platforms to share material rather than depending on users to find the content on their own.

Social Media Optimization Case Study
Messages on social media sites can be customised to have a stronger impact on specific groups of people. Marketers who use social media can tailor their content to demographic and geographic profiles. For example, a soft drink manufacturer may send a message to internet users in hot locations regarding how cold a beverage is. They can tell people in cold climates that consuming their product will remind them of summer.

Remarketing

Remarketing is a wonderful, low-cost strategy to re-engage site visitors and progress them through the decision cycle. It is the original automatic marketing — placing cookies 24 hours a day, seven days a week to continue to create audiences.

However, with Account-Based Marketing, your remarketing may be smarter and less expensive. Don’t remarket to everyone who visited your site or a subset of your site’s pages. Configure your campaigns so that they solely remarket to site visitors from the accounts you’re interested in. You may not only buy impressions for higher-quality audiences, but you can also launch more focused creative. This can be configured for Adwords Display as well as RLSA (Remarketing Lists for Search Ads).

Content Marketing

Content marketing is the creation and dissemination of relevant, valuable content to current and potential customers, such as blogs, newsletters, white papers, social media posts, emails, videos, and the like. When done correctly, this content displays competence while also demonstrating that a corporation appreciates the individuals to whom it sells.

Consistent usage of content marketing builds and develops relationships with both new and existing customers. When your target audience perceives your company as a partner invested in their success and a valued source of information and direction, they are more likely to pick you when the time comes to buy.

Lead Generation

The practise of generating consumer interest in a product or service with the goal of converting that interest into a sale is known as lead generation. In online marketing, this usually entails gathering a visitor’s contact information (referred to as a “lead”) using a web form.

Lead generation is an important element of the sales funnel for many B2B organisations because their products can cost thousands of dollars and online visitors are less inclined to buy directly from their website. Collecting fresh leads enables organisations to educate and nurture prospective customers via email marketing before reaching out to qualified leads directly through salespeople.

Lead generation is especially vital for ecommerce and other organisations because email marketing remains one of the most effective online marketing channels, and gathering a prospective customer’s contact information is essential. allows the business to market to them later, even if they do not make a purchase right away.

Google Adwords

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SEO

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SMO

Technoserve is a best Web design, Web Development, Hosting and Domain company in London.

We provide you with all the services that one needs to make a website live, from domain registration to web hosting.
Nowadays most people tend to prefer digital marketing as a method of advertising their business over traditional marketing. This is because digital marketing is cost-effective and delivers results faster.

Content Marketing

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E-commerce website promotion

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Email Marketing

Technoserve is a best Web design, Web Development, Hosting and Domain company in London.

We provide you with all the services that one needs to make a website live, from domain registration to web hosting.
Nowadays most people tend to prefer digital marketing as a method of advertising their business over traditional marketing. This is because digital marketing is cost-effective and delivers results faster.

WhatsApp Marketing

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Legendary Support

Legendary support is in TechnoServe’s DNA. We have been providing quality IT services to our clients since 2015, and over the years, we have learned that when you offer legendary support, people want to work with you for life.

Whether it’s an hour of your time or a lifetime, our commitment to legendary support ensures that you are always best taken care of.