- Client: Al-Wahab Tours
- Category: Non-profit/Charity
- Duration: 6 Months
- Website Link: https://alwahabtours.co.uk/
The Client
At Al-Wahab Tours, our mission is to create unforgettable experiences for those who travel with us. Whether you're visiting the holy cities of Makkah, Medina, and Jerusalem or exploring Islamic sites in Spain and Turkey, we aim to make your journey meaningful. We focus on educational travel so that even after your trip, the knowledge gained continues to enrich your life. Our religious tour packages cover most of your expenses, including tickets, accommodation, meals, Islamic lectures, and city travel arranged for the group. If you're considering Umrah or visiting Al Aqsa, now is the perfect time to book with Al-Wahab Tours.
Challenges
- Low Domain Authority:The website started with a domain rating of 0, indicating a lack of authority and recognition by search engines.
- Suboptimal Keyword Rankings: Initial keyword rankings were low, reducing visibility for potential customers searching for relevant tour packages.
- Inadequate SEO Performance:The website required comprehensive SEO improvements to boost organic search visibility and traffic.
Solutions Provided
- SEO Optimization:
- On-Page SEO:Updated meta tags including titles and descriptions for enhanced relevance and search engine indexing.
- Schema Markup:Implemented based on competitor analysis to enhance content structure and search engine recognition.
- Refined keyword targeting focusing on high-value terms such as "umrah and al aqsa packages", "al aqsa tours", and regional tour packages to improve rankings and attract more relevant traffic. Off-Page SEO:
- Built over 100 quality backlinks to increase domain authority and improve the website's credibility and visibility.
- Engaged in social bookmarking and guest posting to diversify the link profile and drive traffic from varied sources.
- Regular website audits to identify and rectify SEO health issues.
- Updated website plugins to improve speed and user experience, crucial for SEO.
Keyword Strategy:
Technical Enhancements:
Results Achieved
- Improved Keyword Rankings:Significant improvement in keyword rankings, with critical keywords reaching the top positions on SERPs, thereby increasing visibility.
- Increased Website Traffic: From October to December, organic clicks increased progressively each month, with a substantial rise in impressions.
- Enhanced Domain Authority:The domain rating improved from 0 to 6, reflecting a stronger presence and higher trust in search engines.
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