- Client: Care and Relief
- Industry: Non-profit/Charity
- Duration: June 2024 – Present/span>
- Website Link: https://careandrelief.uk/
The Client
Care and Relief Foundation (CRF) is a nonprofit organization dedicated to improving the lives of underserved communities, primarily in Pakistan and globally. Founded in 2012, CRF focuses on sustainable development projects such as providing clean water, food, medical aid, and access to solar power. The foundation empowers individuals and communities to become self-sufficient, aligning its mission with values of compassion and service. Supporters can contribute through donations and other forms of assistance to help sustain these vital humanitarian efforts.
Challenges
- Lack of Online Presence: Care & Relief UK needed a professional website to increase visibility and allow donors and beneficiaries to easily engage with the charity’s services.
- Complex Charity Operations: Managing donations, events, and volunteers manually was inefficient, creating the need for a centralized system to streamline operations.
- SEO and Traffic: The website required a strong SEO strategy to attract organic traffic and build authority within a competitive charity space.
Solutions Provided
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Website Development & Maintenance:
- Designed and developed a user-friendly website that showcases Care & Relief UK’s projects, donation options, and & events in a clear, engaging manner.
- Integrated secure donation gateways, volunteer sign-up forms, and event registration features to make the user experience seamless.
- Provided ongoing maintenance services to ensure the website remains secure, fast, and fully operational.
- Implemented the iCharms CMS to streamline donation tracking, event management, and volunteer coordination.
- Customized the system to meet the specific needs of Care & Relief UK, allowing for real-time tracking and reporting of donations, as well as efficient management of events and beneficiaries. SEO Services:
- Developed a comprehensive SEO strategy, targeting relevant keywords to improve search engine rankings for charity- related queries.
- Optimized on-page content, meta tags, and headers, and created high-quality backlinks to increase domain authority and organic traffic.
- Implemented ongoing SEO monitoring and adjustments to ensure steady growth in visibility and traffic.
iCharms Software (Charity Management System):
Results Achieved
- Increased Website Traffic: The SEO efforts led to a steady increase in organic traffic, helping the website reach a wider audience of potential donors and volunteers.
- Streamlined Charity Operations: The iCharms CMS has significantly improved the efficiency of managing donations, events, and volunteers, allowing the charity to focus more on its mission.
- Improved Online Presence:The website has become the central hub for Care & Relief UK’s activities, with improved visibility and engagement due to a strong SEO strategy and ongoing updates.
- Backlink Growth:Enhanced domain rating and authority through strategic backlink acquisition.
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