Edhi Foundation UK

Client: Edhi UK
Industry: Non-profit/Charity
Duration: 6 Months
Website Link: https://edhiuk.org/

The Client

We are an Islamic charity focused on serving humanity with compassion and dedication. Our mission is to provide essential support and care to those in need, ensuring that we make a positive impact in the lives of individuals and communities. Together, we strive to uplift and empower those who require assistance.

Challenges

No Initial Traffic: The website had no traffic before July 2024, meaning it was not gaining visibility or attracting visitors.
Low Domain Authority: The website had a domain authority of 0, which limited its credibility and search engine rankings.
No Backlink Profile: There were no existing backlinks to help establish the site’s authority and trustworthiness.

Solutions Provided

Website Development & Maintenance:

Developed a user-friendly, responsive website for Edhi UK, ensuring it catered to both desktop and mobile users.
Regularly updated and maintained the website to improve user experience and performance.

YouTube Optimization:

Optimized Edhi UK’s YouTube channel by improving video titles, descriptions, and tags, increasing visibility on YouTube and Google.
Created and optimized playlists to group relevant content and enhance user engagement.

SEO Strategy:

On-Page SEO: Optimized meta tags, headers, and content for relevant keywords related to charity and donations.
Off-Page SEO: Built a strong backlink profile by acquiring over 500 backlinks from 100+ unique referring domains, boosting website credibility.
Content Strategy: Developed blog posts and articles aligned with charity-related keywords to improve organic search rankings.

Results Achieved

Increased Traffic: The website grew from zero traffic to 1.5k monthly visitors within two months, indicating a successful SEO and content strategy.
Enhanced Backlink Profile: Acquired over 500 high-quality backlinks from more than 100 unique referring domains, significantly boosting the website’s authority.
Improved Domain Authority: The website’s domain authority increased from 0 to 20 in just two months, enhancing its credibility and ranking potential on search engines.