Albarka Trust

Client: Albaraka Trust UK
Category: Non-profit/Charity
Duration: 4 Years
Website Link: https://albarakatrust.org.uk/

The Client

Albaraka Trust UK, a registered charity, supports those in need through your generous donations. Our mission is guided by key values like fairness, transparency, honesty, and accountability, ensuring that every contribution makes a positive impact.

Challenges

Limited Online Presence: Poor visibility across search engines and weak digital footprint.
Missing Digital Infrastructure: Lacked essential tools like Google Search Console and Analytics for tracking performance.
Poor User Experience: Outdated website UX/UI that wasn't optimized for donors or mobile users.
Ineffective Paid Campaigns: Underperforming due to lack of strategy and poor targeting.
No Donor Management: Absence of a charity management system to track donor data and campaign results.
Trust Building: Needed to establish donor trust through improved branding and credibility.
Seasonal Content Gaps: Required regular content updates for Ramadan, Winter Relief, and Emergency Appeals.
Limited Ad Resources: No access to Google Ad Grants or paid fundraising platforms.
Marketing Performance: Inconsistent results in both organic and paid search marketing.
Data Management: Lacked centralized system for file and data management.
Payment Issues: Struggled with payment integration, affecting donor conversions.

Solutions Provided

Website UX/UI & CMS Enhancement:

Redesigned Alabarka's website with a modern, mobile-first layout and improved user navigation
Integrated a user-friendly CMS to allow dynamic updates to campaigns, blogs, and donation appeals

SEO, SEM, and SMO Strategy:

On-Page SEO: Enhanced all key pages with optimized content, meta tags, headings, and structured data
Off-Page SEO: Built a healthy backlink profile with links from relevant, high-authority charity directories and blogs
Implemented a targeted Google Ads strategy for campaigns like Ramadan Appeals, Winter Drives, and Zakat Collections
Designed and scheduled seasonal social media campaigns, including video snippets and donor testimonials

YouTube SEO & Video Content Optimization:

Optimized YouTube channel with keyword-rich titles, descriptions, thumbnails, and end screens
Created playlists based on appeal types (Zakat, Sadaqah, Ramadan, Emergency) to improve engagement

Digital Assets & Google Tools Setup:

Set up and connected Google Analytics 4 and Google Search Console for performance monitoring and technical indexing
Successfully applied for Google Ad Grants, giving the trust access to $10K/month in free ad credits

Backend Infrastructure & Charity Management:

Deployed Google Workspace for centralized file sharing, project collaboration, and admin control
Implemented a basic donor and charity management system to handle campaign data and donor history
Resolved payment gateway issues to ensure smooth, secure transactions across all devices

Results Achieved

Website Traffic: Increased monthly organic traffic from under 500 to 2,000+ visitors within 90 days
Ad Campaign Performance: Google Ad Grants drove 40K+ monthly impressions and 1,500+ clicks
Donation Conversion Rate: 3-click UX overhaul led to 58% improvement in successful transactions
Social Media Engagement: Campaigns reached over 60K users/month, boosting seasonal appeal visibility
Backlink Profile Growth: Secured 400+ new backlinks from over 85 high-quality referring domains
Centralized Operations: Google Workspace and CMS adoption improved internal coordination and campaign rollout
Brand Authority Boost: Domain Authority grew from 9 to 23 within 6 months, strengthening search credibility

Executive Summary

Technoserve Solutions transformed Alabarka Trust's scattered digital presence into a high-performance, data-driven ecosystem. Through advanced SEO, structured ad campaigns, improved user experience, and full CMS and charity management integration, the Trust now runs seamless fundraising operations with measurable ROI — all backed by powerful Google tools and a modern digital infrastructure.

2,000+

Monthly Organic Visitors

1,500+

Paid Clicks via Google Grants

400+

Quality Backlinks

58%

Increase in Donation Conversions

Performance Analytics

Before Our Intervention

• Monthly Traffic: 450
• Domain Authority: 9
• Backlinks: 120 (low-quality and unstructured)
• Ad Campaigns: No targeting, low CTR
• Payment Flow: 5+ steps with technical issues

After 3–6 Months

• Monthly Traffic: 2,000+
• Domain Authority: 23
• Backlinks: 400+ from high-authority sources
• Ad Campaigns: 40K+ impressions/month, 1.5K+ clicks
• Payment Flow: Streamlined to 3-click conversion, secure across devices

Keyword : muharram charity 2025

Search Volume : 220

Keyword : rozgar project uk

Search Volume : 100

Keyword : donated cooked food uk

Search Volume : 1,100

We complete client's projects efficiently