Al-Wahab Tours

Challenges  

• Limited online presence and poor visibility in the travel market
• Seasonal engagement spikes limited to Ramadan and vacation periods
• Required complete re-strategizing of SEO efforts for better rankings
• Outdated UX/UI design affecting tour inquiries and user experience
• Low awareness of existing domestic and international tour packages
• Struggled with payment system integration for online bookings
• Needed improved trust-building strategies for users to complete transactions
• Required a stronger on-site and off-site SEO presence during peak seasons
• Lacked a centralized system for handling operations and data
• Needed digital tools like Google Analytics, GSC, and Google Workspace setup
• Wanted to utilize Google Ad Grants for promotional campaigns
• Lacked both organic and paid visibility to compete in a saturated market

Solutions Provided  

Website & CMS Enhancements

• Redesigned the website's UX/UI for better navigation, faster performance, and improved mobile responsiveness
• Integrated a robust CMS for dynamic content updates on tour packages, blogs, and testimonials
• Enabled smooth payment gateway integration to support secure, multi-currency transactions

SEO Strategy

• On-Page SEO: Applied keyword targeting for specific tours like "Umrah Packages", "Europe Tours", and "Islamic Heritage Trips"
• Off-Page SEO: Built high-quality backlinks from travel and Islamic community platforms to improve authority
• Content Strategy: Scheduled regular blog content around Hajj, Umrah, and seasonal holiday destinations
• Local SEO: Optimized listings and metadata for regional travel searches

SMM & SEM Campaigns

• Developed social campaigns with creatives for Ramadan, Summer, Honeymoon, and Group Tours
• Deployed Google Ads for high-converting keywords using Google Grants, and remarketing for abandoned carts
• Increased engagement with short video reels and testimonials on YouTube and Instagram

Digital Assets & Tools Setup

• Set up Google Search Console and GA4 for performance tracking
• Onboarded Google Workspace to centralize email, document sharing, and internal coordination
• Developed landing pages tailored to Google Ads to maximize conversions and data insights

Results Achieved  

• 110% Growth in Organic Traffic: SEO changes led to a significant rise in monthly users and engagement
• 40% Increase in Bookings: UX redesign and paid campaigns boosted travel inquiries and form submissions
• 500K+ Ad Impressions: SMM efforts reached a wide audience with targeted engagement across platforms
• $8,000+ Saved via Google Grants: Leveraged Google Ads credit to generate 15K+ ad clicks and strong CTRs
• Boosted Brand Credibility: Digital asset setup and better data tracking improved transparency and donor/traveler trust
• Centralized Operations: Google Workspace helped streamline communication and manage seasonal tour campaigns efficiently

Executive Summary  

Performance Analytics