- Client: Alauddin Siddiqui Trust
- Category: Non-profit/Charity
- Duration: 4 Years
- Website Link: https://alauddintrust.com/
The Client
Alauddin Siddiqui Trust is a nonprofit organization dedicated to carrying forward the vision of the revered Pir Mohammad Alauddin Siddiqui (Alayhi Rahma). Established to serve communities in need, our mission focuses on improving lives through charitable initiatives that reflect the values of compassion, service, and upliftment.
Challenges
- Limited online presence in a competitive charity landscape
- Weak or missing digital assets like Google Analytics, Search Console, etc.
- Outdated website UX/UI, affecting donor trust and engagement
- Inefficient donation process with no mobile app integration
- No charity management system or centralized digital infrastructure
- Poor payment gateway integration affecting donor conversion
- Required seasonal SEO improvements for campaigns like Ramadan and Winter Relief
- Needed both paid and organic traffic growth to sustain campaigns year-round
- No access to Google Ad Grants or promotional fundraising tools
- Outdated brand identity needing a logo redesign
- Lack of dynamic CMS for content updates and performance tracking
Solutions Provided
- Website UX/UI & CMS Upgrade:
- Redesigned the website with a clean, modern layout and mobile-first UX, focused on donor trust and ease of navigation
- Integrated a 3-click donation journey, making it easier for users to complete transactions
- Implemented a custom CMS allowing real-time updates for appeals, blogs, and donation campaigns SEO & SEM Execution:
- On-Page SEO: Enhanced all key landing pages with optimized meta tags, charity-related keywords, internal linking, and schema markup
- Off-Page SEO: Built a strong backlink profile through partnerships, directories, and Islamic blog outreach
- Ran targeted Google Ads campaigns during Ramadan, Qurbani, and Winter Drives using Google Ad Grants Digital Asset Creation & Tools:
- Set up Google Search Console (GSC) and Google Analytics (GA4) for performance monitoring and keyword tracking
- Designed a new professional logo that better aligned with their mission and brand identity
- Applied for and launched Google Ad Grants, enabling continuous high-quality paid ad traffic Infrastructure & System Optimization:
- Deployed Google Workspace to store all data securely and streamline internal communication
- Integrated a charity management system for easier project tracking and donor data management
- Improved payment integration for a seamless checkout across all devices
Results Achieved
- Increased Organic Traffic: Website saw a 175% increase in monthly organic visits within the first 3 months
- Streamlined Donation Flow: 3-click mobile and desktop donation experience led to a 60% boost in successful donations
- New Brand Identity: Redesigned logo and UI led to improved brand trust and donor retention
- Google Ad Grants Success: Ads reached over 35K users/month with thousands of clicks, driving high engagement at zero ad cost
- Improved Backlink Profile: 400+ new quality backlinks increased search engine authority
- Data Centralization: All team communications and data storage streamlined through Google Workspace integration
Executive Summary
In four years, Technoserve Solutions helped Alauddin Siddiqui Trust evolve from a minimal digital presence to a fully optimized, donation-ready, and highly ranked charity platform. From SEO and CMS to Google Ad Grants and a brand refresh, the Trust now engages more donors, runs smoother operations, and performs better across all digital channels.
Monthly Organic Visitors
Increase in Donations via Streamlined Flow
Monthly Ad Impressions through Google Grants
Brand Identity and Fully Managed CMS
Performance Analytics
Before Our Intervention
- • Monthly Traffic: 300
- • Domain Authority: 6
- • Backlinks: 80 (low relevance)
- • Donation Journey: 6+ clicks, poor mobile optimization
- • Brand Perception: Outdated logo and site design
After 3–6 Months
- • Monthly Traffic: 1,800+
- • Domain Authority: 21
- • Backlinks: 400+ from 90+ quality domains
- • Donation Journey: 3 clicks, fully mobile-responsive
- • Brand Perception: Improved with redesigned logo and site experience
Keyword : muharram water pump donation
Search Volume : 220
Keyword : muharram 2025 appeal
Search Volume : 100
Keyword : amuharram food pack donation
Search Volume : 1,100
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