Albarka Trust

Client: Albaraka Trust UK
Category: Non-profit/Charity
Duration: 2 Years
Website Link: https://albarakatrust.org.uk/

The Client

Albaraka Trust UK, a registered charity, supports those in need through your generous donations. Our mission is guided by key values like fairness, transparency, honesty, and accountability, ensuring that every contribution makes a positive impact.

Challenges

Low Initial Engagement and Visibility: Prior to the campaign, the Albaraka Trust's website experienced low organic traffic and poor keyword rankings.
Limited Domain Authority: The website's low domain rating indicated weak overall online authority and presence.
Seasonal Campaign Urgency: The limited timeframe of Ramadan required quick and effective SEO strategies to maximize donation opportunities.

Solutions Provided

Website and Content Development:

New Page Creation: Developed 7 new Ramadan-specific pages to provide focused content and improve SEO performance.
On-Page SEO Optimization: Each new page was meticulously optimized for search engines, enhancing visibility for Ramadan-related searches.

Strategic Keyword Optimization:

Focused on high-value keywords such as "fidya for Ramadan 2024," "last 10 nights of Ramadan 2024," and "Ramadan timetable 2024 London" to capture relevant traffic.

Social Media and Advertising Efforts:

Implemented targeted Facebook and Instagram ad campaigns to drive traffic and engagement.
Utilized Google Grants for running 9 ad campaigns, significantly boosting visibility and clicks with a high CTR of 12.74%.

Backlink Strategy:

Developed numerous high-quality backlinks to strengthen the domain's authority and improve search rankings, increasing the domain rating from 1.9 to 2.9.

Results Achieved

Enhanced Web Traffic and Keyword Rankings: Achieved 150 organic clicks with 28.8k impressions during Ramadan, a substantial improvement from the previous year.
Increased Donations: Directly received 5 donations through SEO efforts with additional contributions through My10Nights, amounting to a total of £4060.
Social Media Impact: Generated extensive engagement with over 3,180 clicks from social media ads, and crafted numerous creative posts and videos to maintain audience interest and drive further donations.