- Client: SKZ Foundation
- Industry: Non-profit/Charity
- Duration: 10 Months
- Website Link: https://skzfoundation.uk/
The Client
We are an Islamic charity focused on serving humanity with compassion and dedication. Our mission is to provide essential support and care to those in need, ensuring that we make a positive impact in the lives of individuals and communities. Together, we strive to uplift and empower those who require assistance.
Challenges
- Seasonal Focus: Ramadan, a critical period for donations, required heightened visibility for related keywords.
- Post-Ramadan Engagement Drop: Anticipated decline in engagement post-Ramadan needed mitigation.
- Domain Authority Concerns: Initial low domain rating (DR) required improvement.
Solutions Provided
- SEO Strategy Overhaul:
- On-Page SEO: Optimized meta tags and content for targeted Ramadan and charitable giving pages like "Water Aid" and "Cooked Meals".
- Off-Page SEO:Created 200+ backlinks to enhance domain authority and improve keyword rankings. Keyword Optimization:
- Developed a comprehensive list of strategic keywords focusing on Ramadan activities and the foundation’s ongoing projects. Content Development:
- Launched multiple blog posts and new web pages with SEO-focused content aimed at Ramadan-related themes. Technical SEO Enhancements:
- Conducted website audits to identify and rectify SEO issues.
- Improved website crawling to ensure all new and critical content was indexed
- Managed daily updates to Google Business Profile to enhance local SEO. Backlink Strategy:
- Implemented a robust backlink strategy with guest posts on reputable sites and disavowal of spammy links.
Results Achieved
- Keyword Performance: Several targeted keywords achieved high rankings, with notable improvements in "skz foundation" and related queries.
- Traffic Improvements: Achieved a significant increase in organic clicks and impressions during Ramadan, although a decline was observed post-festival.
- Enhanced Domain Authority: Despite an initial drop due to disavowal of poor-quality links, efforts continued to strengthen the domain's authority.
Related Project:
Explore our client success stories to see how we’ve helped various organizations achieve their goals. From boosting online presence to improving SEO rankings, our case studies highlight the results we've delivered for nonprofits and businesses alike.
The Edhi Foundation is a worldwide charity that helps people with healthcare, education, and social welfare,..
Since 2014, Al-Wahab Foundation (AWF) has delivered emergency and developmental aid to combat and eradicate poverty, growing to reach thousands of people each year.
