Ayitah Charity

The Client

At Ayitah Charity Foundation, we are dedicated to improving lives across the globe. We support individuals and families facing poverty, displacement, and limited access to basic necessities. Our mission is to empower communities, promote resilience, and create lasting positive change in underserved areas. With compassion, unity, and consistent effort, we believe we can make a meaningful difference in the lives of millions.

Challenges

Had no online presence, making it difficult for potential donors to discover or engage
Struggled to build donor trust due to lack of transparency and outdated communication
No centralized system for managing campaigns, donors, or internal records
Faced consistent payment integration issues, preventing seamless donation flow
Required seasonal updates for key campaigns like Ramadan and emergency appeals
Needed complete setup of Google Search Console, Google Analytics, and Google Workspace
Lacked both organic SEO and paid ad strategy, limiting digital fundraising reach
No Google Grants setup or campaign readiness

Solutions Provided

Website Development & CMS Implementation:

Designed and developed a clean, responsive, trust-focused website with intuitive navigation and clear CTAs
Integrated a lightweight Content Management System (CMS) for easy campaign updates and seasonal adjustments
Developed a 3-click donation flow with improved visual trust elements to enhance conversion

Digital Infrastructure Setup:

Set up and verified Google Search Console (GSC) for performance and indexing
Implemented Google Analytics 4 (GA4) for tracking donor behavior
Configured Google Workspace for centralized charity file storage and collaboration
Applied for and activated Google Ad Grants, enabling monthly ad spend without cost

Charity System & Payment Integration:

Configured a starter charity management system to log donor activity, campaigns, and internal workflows
Fully integrated Stripe and PayPal gateways, allowing secure donations via card, bank, or mobile

Results Achieved

Digital Presence Activated: Ayitah Charity became searchable and operational across web platforms within 30 days
Donor Conversion Flow: Optimized journey led to a 55% improvement in donation completions
Google Tools Live: GSC, GA4, and Workspace were implemented for full visibility and control
Payment System Live: First successful online donations were recorded within 45 days
Seasonal Visibility: Website and CMS were leveraged for Ramadan and emergency appeal campaigns
Google Grants Ready: Setup completed for £7.5K/month in ad grants to support future digital fundraising

Executive Summary

Ayitah Charity partnered with Technoserve Solutions to move from a non-digital presence to a fully functional, transparent, and donor-ready platform. In 7 months, we developed a streamlined website, integrated secure donations, and established a strong backend with Google tools—positioning the charity to grow trust, traffic, and donations in the long run.

100%

Website Launched with CMS

100%

Payment Gateway Active

100%

Google Tools Live

55%

More Donations

Performance Analytics

Before Our Intervention

• Online Presence: None
• Website Status: Not available or accessible
• Donor Trust: Low due to lack of visibility
• Digital Tools: No GSC, GA4, Workspace, or donation systems

After 7 Months

• Website Status: Fully responsive and mobile-friendly
• Donor Experience: 3-click donation flow with trust elements
• Google Tools: GSC, GA4, Workspace fully set up
• Payment System: Integrated, secure, and functional
• Google Grants: Approved and campaign-ready
• Digital Launch: Indexed across search engines, visible to donors

The Client

Challenges

Solutions Provided

Results Achieved

Executive Summary

Performance Analytics

Before Our Intervention

After 7 Months

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