Care and Relief Foundation

Client: Care and Relief
Industry: Non-profit/Charity
Duration: 1 Year
Website Link: https://careandrelief.uk/

The Client

Care and Relief Foundation (CRF) is a nonprofit organization dedicated to improving the lives of underserved communities, primarily in Pakistan and globally. Founded in 2012, CRF focuses on sustainable development projects such as providing clean water, food, medical aid, and access to solar power. The foundation empowers individuals and communities to become self-sufficient, aligning its mission with values of compassion and service. Supporters can contribute through donations and other forms of assistance to help sustain these vital humanitarian efforts.

Challenges

No Digital Presence: Charity had been inactive for over a decade
Full Digital Revival Needed: Required complete branding, website, CMS, and online visibility overhaul
Trust & Credibility: Lacked trust signals and donor credibility
Marketing Infrastructure: No structure for SEO, paid ads, or social media outreach
Donation System: No functioning donation portal or mobile compatibility
Digital Asset Gap: Missing Google Analytics, Search Console, and verified listings
Management Tools: No charity management or centralized data handling tools
Payment Integration: Struggled with payment gateway setup and integration
Campaign Planning: Needed seasonal campaign alignment (Ramadan, Winter Relief, etc.)
Growth Strategy: Required both organic and paid growth to re-enter the sector competitively

Solutions Provided

Brand Revival & Web Development:

Rebuilt the foundation's entire digital identity from the ground up: new logo, branding, and responsive Astro-based website
Implemented a 3-click donation flow across mobile and desktop, improving accessibility and user trust
Launched a custom CMS to support dynamic updates, blog posts, and donation campaign management

SEO, SEM & SMM Rollout:

Executed full on-page SEO strategy using high-impact charity-related keywords
Built an off-page backlink profile by collaborating with Islamic blogs, forums, and charity listing sites
Designed and ran Google & Facebook ad campaigns during Ramadan and Zakat collection periods
Launched active social pages (Facebook, Instagram, YouTube) and created branded creative assets

Google Tools, Grants & Data Systems:

Registered and configured Google Search Console and Google Analytics 4 for complete performance tracking
Applied for and integrated Google Ad Grants, enabling up to $10K/month in free Google Ads
Implemented Google Workspace for centralized cloud storage and operational workflows
Set up a charity management system to track donor records, gift aid reports, and campaign outcomes

Payment Integration & Trust Signals:

Integrated a secure payment gateway with multi-device compatibility
Displayed real-time donation counters, testimonials, and transparency badges to build donor confidence

Results Achieved

Full Brand Revival: Successfully transitioned from inactive to a modern, functional digital charity in under 60 days
Website Traffic Growth: Achieved 1,200+ monthly visits within 90 days of launch
Donation Conversions: Optimized donation flow increased completion rates by 53%
Google Ad Grants: Secured and used to generate 25K+ monthly impressions and hundreds of targeted clicks
SEO Foundation Built: 20+ relevant keywords indexed on Google with several appearing in the top 20 positions
Digital Ecosystem Live: Fully functional CMS, GSC, GA4, Google Workspace, and verified social accounts launched

Executive Summary

Care And Relief Foundation's digital revival was a complete transformation. From being shut for over a decade, Technoserve Solutions Ltd rebuilt every digital layer—from branding and web development to SEO, ads, and donor tools. Within just one year, the foundation re-established its online trust, gained measurable donor engagement, and launched successful fundraising campaigns.

1,200+

Monthly Organic Visitors

53%

Increase in Donation Conversions

25K+

Monthly Google Ad Impressions

Full

Brand Reintroduction and SEO Reintegration

Performance Analytics

Before Our Intervention

• Digital Presence: None
• Domain Authority: 0
• Backlinks: 0
• Traffic: 0
• Donor Experience: No portal, no tracking, no integrations

After 3–6 Months

• Website Traffic: 1,200+ visits/month
• Domain Authority: 18
• Backlinks: 250+ from charity-relevant sources
• Donation Flow: 3-step conversion system active
• Google Tools: GSC, GA4, Google Workspace fully integrated
• Verified Presence: Facebook, Instagram, YouTube, and Google Business all live and active