- Client: Hope Foundation
- Category: Non-profit/Charity
- Duration: 2 Years
- Website Link: https://hopefoundation.org.uk/
The Client
Hope Foundation is a non-profit organization working in the UK, Tanzania (East Africa), and Mirpur (AJK) to support communities facing poverty and social injustice. We provide essential aid through our Ramadan Food Pack project and offer humanitarian relief through our Water Wells programme. Our HOPE MISSION deployments deliver vital medical, educational, and livelihood support to those in need.
Challenges
- Low Donor Confidence: Due to lack of visible online presence and outdated design
- Outdated Website: Required complete revamp and modern user journey for donation and trust-building
- No Management System: Lacked centralized charity management system to track projects or donor records
- Poor SEO Performance: Weak seasonal performance and poor campaign visibility during high-impact periods
- Missing Digital Assets: Absence of vital tools like Google Analytics, Search Console, and Ad Grants
- Payment Issues: Poor integration with payment gateways, making donation flow lengthy and inconsistent
Solutions Provided
- Website Redesign & Infrastructure:
- Fully redesigned website using modern layout and responsive framework for mobile-first interaction
- Implemented 3-step donation journey optimized for clarity, speed, and conversion
- Developed custom CMS enabling real-time updates to campaigns, blog content, and project progress SEO & Digital Strategy:
- Deployed complete on-page SEO plan with optimized headings, meta tags, and internal linking
- Strengthened off-page SEO through backlinks from 90+ charity directories and press mentions
- Set up Google Search Console, GA4, and Ad Grants for performance tracking and paid campaigns
- Implemented Google Workspace for cloud-based file storage and team collaboration
Results Achieved
- Digital Transformation: From static site to responsive, interactive platform optimized for donor engagement
- Search Performance: Over 1,700 monthly organic visitors generated within 90 days
- Increased Donations: Streamlined donation flow led to 57% increase in successful donations
- Ad Performance: Campaigns averaged 30K+ impressions/month with hundreds of quality clicks
- Enhanced Authority: 350+ quality backlinks acquired across 12 months from trusted domains
Executive Summary
Hope Foundation partnered with Technoserve Solutions to modernize its online identity and enhance donor trust. Through a responsive website redesign, digital asset creation, targeted seasonal ads, and backend system integration, the foundation was reintroduced as a trustworthy, fully optimized, and donor-ready digital charity.
Monthly Organic Visitors
Increase in Online Donation Conversions
High-Quality Backlinks
Monthly Impressions from Google Grants
Performance Analytics
Before Our Intervention
- • Monthly Traffic: Under 300
- • Domain Authority: 6
- • Donation Journey: 5+ steps, high dropout rate
- • Digital Tools: None (No GA, GSC, CMS, or Ad Grants)
- • Online Presence: Outdated design, low credibility, unverified listings
After 3–6 Months
- • Monthly Traffic: 1,700+
- • Domain Authority: 19
- • Backlinks: 350+ from reputable charity sources
- • Donation Journey: Reduced to 3 steps, fully responsive
- • Digital Stack Live: GSC, GA4, Ad Grants, Google Workspace, CMS
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