- Client: iHelp Global
- Category: Non-profit/Charity
- Duration: 3 Months
- Website Link: https://ihelpglobal.org/
The Client
IHelp Global is a UK-registered charity and international NGO, founded in 2009 by a group of young individuals committed to making a positive impact on the lives of those affected by poverty and hardship. With passion, dedication, and a clear vision, the group engaged their local community and gained strong support to launch what has now grown into a globally recognised charity. Since its inception, IHelp Global has transformed lives by providing sustainable livelihoods, educational training, and environmentally focused initiatives—aimed at reducing poverty and addressing climate change in some of the world’s most underprivileged regions.
Challenges
- Outdated, non-converting website in need of a complete revamp and UX improvement
- No digital presence across platforms — including Google, YouTube, and search
- Struggled to build donor trust due to lack of verified digital assets
- No Google Search Console, Google Analytics, or Google Business Profile setup
- YouTube channel was unoptimized with low visibility and poor branding
- Required seasonal SEO and on-site updates for charity events
- No charity management system to track donations, reports, or impact
- Payment integration was broken or missing, causing donation drop-offs
- Lacked centralized file and data access across the team
- Needed Google Grants setup for fundraising campaigns
- No organic or paid digital strategy to drive visibility or fundraising
Solutions Provided
- Website Revamp & CMS Setup:
- Fully redesigned and deployed a fast, mobile-friendly, and donor-trust-focused website
- Integrated a custom CMS for instant updates to events, campaigns, and blog sections
- Added trust elements including impact stories, testimonials, and secure donation messaging Digital Foundations & Asset Setup:
- Set up and verified Google Search Console (GSC) and Google Analytics (GA4) for data-driven decisions
- Resolved Google Business Profile verification, enabling map listings and local SEO indexing
- Registered and activated Google Workspace for centralized communication and file sharing YouTube Optimization & Branding:
- Created and branded the iHelp Global YouTube channel, with keyword-rich descriptions, playlists, and banners
- Uploaded and optimized video content for Ramadan, appeals, and field impact stories Charity Infrastructure & Payment System:
- Integrated a secure and mobile-friendly donation gateway with PayPal and card processing
- Launched starter charity management tools to manage donor lists and campaign reports Google Grants & SEO Strategy:
- Applied and set up Google Ad Grants, ready for fundraising ads
- Implemented on-site SEO, keyword targeting, and off-site backlinking for quick indexation
Results Achieved
- Website Rebuilt in 21 Days: From legacy structure to fully optimized, responsive platform
- YouTube Visibility: Created and optimized YouTube presence with 1K+ views within 30 days
- Trust & Donation Flow: Payment integration fixed, resulting in first batch of successful online donations within 45 days
- Google Tools Activated: GSC, GA4, GBP, and Workspace fully live and operational
- Organic Discovery: 25+ keywords indexed on Google in first month with steady ranking gains
- Google Ad Grants Approved: Ready for up to £7.5K/month in ad traffic via fundraising campaigns
Executive Summary
In just 3 months, Technoserve Solutions took iHelp Global from a digitally invisible charity to a fully established online brand. Through a strategic website revamp, YouTube optimization, Google tools setup, and foundational SEO work, the charity is now prepared to scale fundraising and engagement confidently across platforms.
Day Website Turnaround
Google Grants + Digital Stack Live
Days to First Donations
YouTube Views
Performance Analytics
Before Our Intervention
- • Digital Presence: Non-existent
- • Domain Authority: 0
- • YouTube & GBP: Unverified and inactive
- • Donations: No online system in place
- • Google Tools: No GSC, GA4, Ad Grants, or CMS
After 3 Months
- • Website Traffic: 1,000+ visits/month
- • Domain Authority: 12
- • Backlinks: 120+ quality links built
- • Donation Gateway: Secure, multi-platform, with first donations processed
- • YouTube: Channel launched, playlists optimized, visual identity created
- • Google Stack: GSC, GA4, GBP, Workspace, and Ad Grants fully active
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