Sultan Bahu Centre

Client: Sultan Bahu Centre
Category: Non-profit/Charity
Duration: 3 Months
Website Link: http://sultanbahucentre.org.uk/

The Client

Hazrat Sultan Bahu is a registered charity established in 1983 by Sheikh Sultan Fiaz ul Hassan and Sheikh Sultan Niaz ul Hassan Sarwari Qadri. The foundation was built on the mission of preserving and promoting the message of God as delivered by the beloved Prophet Muhammad (peace be upon him).

Challenges

Existing website faced major performance and functionality issues, affecting user trust and engagement
Donor trust was weak due to lack of transparency, outdated interface, and broken payment flow
No centralized charity management system to organize operations and donor information
Missing critical tools such as Google Analytics (GA4), Search Console, and Google Workspace
Payment integration was non-functional, blocking online donations
Lacked both organic visibility and paid promotion structure
No setup for Google Grants, causing missed fundraising opportunities
Needed a seasonal strategy to improve visibility and engagement during Ramadan and other campaigns

Solutions Provided

Website Development & CMS Integration

Revamped and redeveloped the website with a focus on performance, speed, and mobile optimization
Added a lightweight, secure, and user-friendly CMS to enable content control and campaign management
Redesigned donor journey with a simple and secure 3-step donation flow

Digital Foundation & Infrastructure Setup

Created and connected essential digital assets, including:

✅ Google Search Console for indexing and visibility
✅ Google Analytics 4 for tracking donor behavior and campaign impact
✅ Google Workspace for internal documentation, donor files, and collaboration

Charity Operations & Payment System Fixes

Implemented a basic charity management system to streamline donation tracking and impact reporting
Fixed payment gateway integration, enabling donations via PayPal, Stripe, and major cards

Google Grants & Visibility Preparation

Applied and configured Google Ad Grants to provide up to £7.5K/month in free advertising for fundraising
Structured on-page content for SEO and mapped out future off-site SEO opportunities

Results Achieved

Website Performance Optimized: Reduced page load speed to under 2 seconds, improving user retention
Donor Flow Enabled: First set of online donations received within 30 days after payment integration
Digital Assets Activated: GSC, GA4, and Workspace fully configured and operational
Donation Journey Simplified: Streamlined 3-step flow increased donor completion rate by 49%
Google Grants Approved: Ready to run high-impact campaigns for Ramadan and emergency appeals
SEO Readiness: Indexed 15+ key charity-related keywords within 45 days

Executive Summary

In just 3 months, Technoserve Solutions transformed Sultan Bahu Centre from a slow, outdated digital setup to a fast, functional, and donor-ready online platform. The CMS, payment integration, and foundational tools like GSC and GA4 were deployed quickly, enabling the centre to confidently launch upcoming campaigns with enhanced performance and donor trust.

✓

Functional Website Launched

✓

Payment Gateway Integrated

✓

Google Tools & Grants Set Up

✓

First Donations Processed

Performance Analytics

Before Our Intervention

Website Status: Broken elements, long load times, high bounce rates
Digital Tools: No GA4, GSC, or Workspace in place
Donor Experience: Confusing, multi-step flow with no verification
Donation Gateway: Not functional

After 3 Months

Website Speed: Load time reduced by 65%
Donor Journey: 3-click donation process successfully implemented
Google Tools: GSC, GA4, Google Workspace operational
Donations: First batch received via online payment
SEO Ready: Indexed, mapped keywords, ready for further optimization
Google Grants: Successfully approved and in setup stage