- Client: Zobia Trust
- Category: Non-profit/Charity
- Duration: 6 Months
- Website Link: https://zobiatrust.org/
The Client
Zobia Trust is dedicated to providing essential resources, equal opportunities, and meaningful support to those in need. With your generous donation, we can enhance mobility, healthcare, education, and overall quality of life for individuals with disabilities.
Challenges
- Low donor trust due to minimal online visibility and lack of credibility signals
- Struggled with an outdated or non-functional charity management system
- Limited website performance with no SEO strategy in place
- Required consistent seasonal on-site and off-site SEO improvements
- Had no active paid campaigns and very weak organic reach
- Digital assets like GSC, GA, and Google Grants were missing
- No central file management system—needed Google Workspace integration
- Lacked strategic content structure and donation journey optimization
Solutions Provided
- Website Development & CMS Integration:
- Revamped the website into a responsive, modern platform with optimized donation flow and campaign visibility
- Integrated a custom CMS for quick seasonal updates and content control
- Implemented key trust-building features such as donor testimonials, impact metrics, and FAQs SEO, SEM & Digital Asset Setup:
- Executed full on-page SEO: metadata, headings, internal linking, and charity-focused keywords
- Launched a basic SEM campaign for awareness using Ad Grants-eligible keywords
- Built a seasonal content structure for Ramadan, Qurbani, and emergency appeals
- Set up and verified essential tools: GSC, GA4, and Google Business Profile Google Grants & Infrastructure Deployment:
- Successfully applied for Google Ad Grants to enable up to £7.5K/month in free ad credits
- Integrated Google Workspace to centralize donor data, files, and internal team operations
- Created a scalable SEO strategy with backlinks from relevant charity directories
Results Achieved
- Website Visibility Improved: Indexed 40+ keywords in first 60 days, resulting in organic growth of 1.2K+ visits/month
- Donation Efficiency Increased: Optimized structure led to 40% higher donation form completion rate
- Google Stack Activated: GSC, GA4, GBP, and Ad Grants setup completed within 6 weeks
- Digital Presence Strengthened: First paid campaign using Ad Grants generated 25K+ impressions/month
- Centralized Management: Workspace adoption improved file access, collaboration, and record handling
Executive Summary
Zobia Trust engaged Technoserve Solutions to elevate its digital presence, rebuild donor trust, and streamline its internal systems. Within just 6 months, we redesigned the website, implemented SEO and SEM foundations, activated the full Google suite, and enabled a centralized digital ecosystem—transforming Zobia Trust into a future-ready online charity.
Increase in Donor Completion Rate
Monthly Organic Visitors
Google Tools + Ad Grants Live
Seasonal SEO + Paid Campaigns
Performance Analytics
Before Our Intervention
- • Website Performance: Low traffic, slow speed, limited credibility
- • Digital Tools: No GSC, GA, CMS, or Ad Grants
- • Donor Journey: Outdated forms and high abandonment
- • Marketing Campaigns: None live
After 6 Months
- • Website Traffic: 1.2K+ organic visits/month
- • Donation Conversion: Improved by 40% due to UX & flow changes
- • Google Stack: GSC, GA4, Workspace, and Ad Grants all active
- • Ad Performance: 25K+ impressions/month through Grants
- • SEO Impact: Ranked for 40+ relevant charity and campaign keywords
Related Project:
Explore our client success stories to see how we’ve helped various organizations achieve their goals. From boosting online presence to improving SEO rankings, our case studies highlight the results we've delivered for nonprofits and businesses alike.
The Edhi Foundation is a worldwide charity that helps people with healthcare, education, and social welfare,..
Al-Wahab Foundation (AWF) has delivered emergency and developmental aid to combat and eradicate poverty..
