Al-Wahab Foundation

Client: Al-Wahab Foundation
Category: Non-profit/Charity
Duration: 2 Years
Website Link: https://alwahabfoundation.org/

The Client

Since 2014, Al-Wahab Foundation (AWF) has delivered emergency and developmental aid to combat and eradicate poverty, growing to reach thousands of people each year. Our aim is to see a world where people are empowered to be able to step up out of deprivation and build their future with independence and dignity. With your support, our aid solutions serve people in remote and rural areas, providing food, clean water, healthcare, education and innovative livelihood support programmes.

Challenges

Limited Online Presence: Prior to the SEO campaign, the Al-Wahab Foundation's website suffered from low traffic and poor search engine rankings.
Seasonal Engagement Peaks: Ramadan is a crucial period for donations, and the Foundation needed to maximize visibility and donor engagement during this time.
Competitive Keywords: The need to rank for highly competitive keywords related to Ramadan and charitable giving in a short time frame.

Solutions Provided

Website Development & Maintenance:

Developed a user-friendly, responsive website for AWF, ensuring it catered to both desktop and mobile users.
Regularly updated and maintained the website to improve user experience and performance.

YouTube Optimization:

Optimized AWF's YouTube channel by improving video titles, descriptions, and tags, increasing visibility on YouTube and Google.
Created and optimized playlists to group relevant content and enhance user engagement.

SEO Strategy:

On-Page SEO: Optimized meta tags, headers, and content for relevant keywords related to charity and donations.
Off-Page SEO: Built a strong backlink profile by acquiring over 500 backlinks from 100+ unique referring domains, boosting website credibility.
Content Strategy: Developed blog posts and articles aligned with charity-related keywords to improve organic search rankings.

Results Achieved

Increased Traffic: The website grew from zero traffic to 1.5k monthly visitors within two months, indicating a successful SEO and content strategy.
Enhanced Backlink Profile: Acquired over 500 high-quality backlinks from more than 100 unique referring domains, significantly boosting the website's authority.
Improved Domain Authority: The website's domain authority increased from 0 to 20 in just two months, enhancing its credibility and ranking potential on search engines. rankings.