Al-Wahab Foundation

Challenges  

• Digital Presence: Limited online visibility and weak digital footprint
• Technical Issues: Poor keyword ranking and complex migration from WordPress to a React-based platform
• Engagement: Seasonal engagement drops outside of Ramadan and Qurbani campaigns
• User Experience: Lack of a smooth, donor-friendly donation portal and mobile app experience
• Infrastructure: No centralized system for charity management and data storage
• Payments: Payment gateway integration issues
• Trust: Required stronger donor trust and credibility
• Analytics: No structured Google Search Console, Google Analytics, or digital asset foundation
• SEO: Inconsistent on-site and off-site SEO across the year
• Fundraising: Needed Google Grants setup for effective fundraising
• Marketing: Weak organic and paid online presence across platforms

Solutions Provided  

Website Development & Maintenance:

• Migrated AWF's website from WordPress to a fast, scalable React-based platform, improving speed and functionality across devices.
• Integrated a 3-click donation portal with mobile app synchronization to streamline user experience and encourage conversions.
• Implemented a custom CMS for dynamic content control and seamless website updates.
YouTube Optimization:
• Optimized YouTube video titles, descriptions, and tags for better visibility and engagement on Google and YouTube.
• Structured topic-based playlists to improve content accessibility and retain viewer attention.
SEO Strategy:

• On-Page SEO: Strategically placed charity-focused keywords, improved internal linking, and optimized meta tags for better SERP presence.
• Off-Page SEO: Built 500+ backlinks from over 100 referring domains, significantly enhancing website authority.
• Content Strategy: Created high-quality blog posts and seasonal landing pages focused on Ramadan, Qurbani, and emergency appeals.
Google Tools & Grants Setup:

• Set up and verified Google Search Console (GSC) and Google Analytics (GA4) for detailed insights and performance tracking.
• Successfully applied for and implemented Google Ad Grants, driving paid traffic to fundraising campaigns.
Digital Infrastructure & Data Management:

• Integrated Google Workspace for centralized charity data storage and team collaboration.
• Implemented a basic charity management system to streamline internal processes.
SMM & SEM Strategy:

• Ran targeted paid campaigns during seasonal peaks to boost donations and visibility.
• Created branded creatives and messaging for social media platforms, aligned with campaign themes and donor expectations.

Results Achieved  

• Boosted Organic Traffic: Website traffic grew from zero to 1.5K+ monthly visits in the first 60 days through SEO and content strategies.
• Faster Donation Process: New donation journey reduced from 7+ clicks to just 3 clicks, increasing donation conversions by 65%.
• Stronger Backlink Profile: Over 2k+ quality backlinks acquired from charity-relevant and high-authority domains.
• Improved Domain Authority: DA improved from 0 to 26 within two months, boosting trust and ranking.
• Increased Seasonal Engagement: Ramadan & Qurbani campaigns saw a 3X increase in donor interaction via Google Ads and SMM.
• Google Grants ROI: Over 30,000 monthly impressions and hundreds of clicks generated through free ad credits, saving on marketing costs.
• Centralized Data Flow: Google Workspace enabled seamless access to charity operations data and collaborative workflows.

Executive Summary  

Performance Analytics