- Client: Albaraka Trust UK
- Category: Non-profit/Charity
- Duration: 2023 June - 2024
- Website Link: https://muftiabdulwahab.co.uk/
The Client
Mufti Abdul Wahab, a respected Islamic scholar and philanthropist, was born on February 18, 1972, in Karachi, Pakistan. Now based in London, UK, he is widely recognized for his religious contributions. Through his UK-registered charity, Al-Wahab Foundation (formerly Ummah Charity International), Mufti Abdul Wahab has been transforming the lives of the less fortunate, making a meaningful difference in their lives.
Challenges
- Low Domain Authority: Starting with a domain rating of zero due to the transition to a new domain, indicating minimal web presence and influence.
- Keyword Ranking: Initial poor performance on search engine results pages (SERPs), particularly for critical religious service keywords.
- Website Recovery: The need to recover and transfer authority from an old domain to enhance SEO effectiveness.
Solutions Provided
- Comprehensive SEO Strategy:
- On-Page SEO: Enhanced meta tags and content for key service pages such as Homepage, Nikah Services, Gallery, Blog, and Contact Us.
- Off-Page SEO: Created over 300 backlinks to boost traffic and domain authority.
- Website Transition: Successfully transitioned from muftiabdulwahab.com to muftiabdulwahab.co.uk, including the recovery of the old domain and update of the Knowledge Panel.
- Implemented targeted keyword strategies across various content pages, significantly improving rankings for phrases like "mufti abdul wahab nikah services" and "mufti abdul wahab gallery". Technical SEO and Analytics:
- Integrated tools such as Google Search Console and Google Analytics to monitor traffic and optimize SEO strategies. Connected the website to Bing for broader search engine coverage.
Keyword Optimization:
Results Achieved
- Increased Visibility: Achieved first-page rankings for key terms, leading to increased engagement and website authority.
- Improved Domain Authority: Raised the domain rating from 0 to 3.4, indicating improved trust and web presence.
- Steady Growth in Traffic: Observed consistent increases in organic clicks and impressions across the three months, culminating in significant visibility gains by December.
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