Case study · islamic charitiesOctober 2025

iHelp Global

A complete digital transformation for iHelp Global — the website was rebuilt from a slow WordPress installation to an optimised platform, organic sessions grew from 5 to 868, page load time halved, and iCHARMS unified donor records while cutting appeal publishing to under three hours.

Website RedevelopmentiCHARMSCharity SEOMeta AdsManaged HostingAnalytics

client

iHelp Global

delivered in · Ongoing partnership

Sector

Islamic charity

Partnership

Ongoing

Platform

Optimised CMS + iCHARMS

Organic sessions

5 → 868

Lighthouse

20 → 55

Website share (2026)

7.4%

Domain Rating

6 · 899 backlinks

Appeal publishing

< 3 hours

Outcomes

The numbers that moved.

01from a standing start

868

Organic sessions per month

5→868

GA4

02+35 pts

Lighthouse score

20→55

Lighthouse mobile audits

03days → hours

under 3 hours

Appeal page publishing

4–5 days→under 3 hours

client workflow record

04+20 pts

60%

Recurring donor retention

40%→60%

client donation records

05+7.4 pts

7.4%

Website share of giving

0%→7.4%

2024 → 2026·client donation records

Trends

Growth, visualised.

Website share of giving by year (%)

Website contribution to total giving, three consecutive years. Source: client donation records. Axis runs from zero so the scale of the share is visible.

Before vs after — key measures

BeforeAfter

Lighthouse score20→55

Recurring donor retention40→60

Two measures on a shared 0–100 scale: Lighthouse composite score (out of 100) and recurring donor retention (%). Source: Lighthouse mobile audits and client donation records.

The full picture

Every number, in detail.

Search Console performance

872

Total clicks

39.6K

Impressions

2.2%

Click-through rate

17.2

Average position

page 2 — page 1 within reach

Google Analytics (GA4)

Meaningful engagement across organic, paid, direct and referral channels.

3.3K

Active users

23K

Events

~7 per user

Key events

tracking opportunity

Meta Ads performance

Exceptional cost efficiency — awareness and retargeting during peak campaign periods.

56.6K

Total reach

60.5K

Impressions

Conversions

£7.23

Avg cost per result

£94

Ad spend

13.8%

Conversion rate

Website share of giving by year

Website contribution grew as the transformation matured — percentages only.

Year	Website share of giving
2024	0%
2025	0.6%
2026	7.4%

Source: client donation records.

Keyword ranking performance

Keyword	Position	Landing page
ramadan food pack donation	10	Ramadan Appeal
hot meals for gaza	14	Emergency Appeals
donate ramadan food pack	15	Ramadan Appeal
donate your qurbani	17	Qurbani Appeal
zakat appeal	18	Zakat Page
donate qurbani online	19	Qurbani Appeal
pay fitrana online	20	Fitrana Page
donate water wells	21	Water Projects
what is the qurbani	23	Blog / Qurbani
pay kaffarah online	25	Kaffarah Page

Source: rank-tracking reports. Ranking across Ramadan, Qurbani, Zakat, Kaffarah and Fitrana verticals.

Domain authority

An early but credible authority profile, building toward higher rankings.

Domain Rating

Ahrefs (0–100)

899

Total backlinks

251

Linking websites

referring domains

Website performance — before vs after

Metric	Before	After	Change
Organic sessions per month	5	868	from a standing start
Lighthouse score (of 100)	20	55	+35 pts
Bounce rate	85%	63.8%	−21 pts
Appeal publishing	4–5 days	under 3 hours	days → hours
Recurring donor retention	40%	60%	+20 pts
Duplicate donor records	Widespread	Near zero	de-duplicated

Sources: GA4 (sessions, bounce rate), Lighthouse mobile audits (score), client donation records (retention) and the iCHARMS migration record (duplicates). Where a measure is a percentage, the change is stated in percentage points rather than as a percentage of a percentage.

The brief

What we set out to solve.

Weak online visibility

Only 5 organic sessions were recorded, with minimal search presence across charity keywords.

WordPress limitations

Very slow load times, a Lighthouse score of 20/100, plugin conflicts and an 85% bounce rate made the site slow and hard to scale.

Manual workflows

Appeal pages took 4–5 days to publish, with no CMS workflows in place.

Donor data issues

Duplicate records were widespread across scattered systems, with recurring retention at just 40%.

Our approach

How it came together.

A calm, four-step rhythm — we listen first, sketch in the open, build in tight loops, then tend the result long after launch.

Audit & strategy

We set a digital strategy and roadmap covering website, SEO, paid media and data-driven fundraising.

Rebuild

A complete, mobile-first website redevelopment delivered dramatically faster load times, lifted Lighthouse to 55, hardened security, and streamlined donation journeys.

SEO & authority

Technical SEO, donor-intent keyword mapping and authority building — 899 backlinks from 251 referring domains — grew organic sessions from 5 to 868.

iCHARMS & Meta Ads

iCHARMS unified donor records and automated stewardship, while cost-efficient Meta Ads drove awareness and retargeting during peak campaign periods.

What we shipped

8 deliverables

Complete mobile-first website redevelopment
Dramatically faster load times and a Lighthouse score up 35 points
iCHARMS donor CRM with duplicate records reduced to near zero
Sub-3-hour appeal publishing workflow
Charity SEO taking organic sessions from 5 to 868
Meta Ads: 56.6K reach and 13 conversions for £94 spend
Authority building — 899 backlinks from 251 referring domains
GA4 and Search Console tracking

Gallery

A look at the work.

iHelp Global website and appeals — Homepage — appeals front and centre

iCHARMS live dashboard — iCHARMS dashboard — giving at a glance

iCHARMS donor list — Single-view donor list

iCHARMS donation dashboard — Donation dashboard

"Techno Serve transformed our digital presence and streamlined our operations. Their charity sector expertise and measurable results make them a partner we trust completely."

iHelp Global

Charity team

The story

Background

iHelp Global is a UK Islamic charity running relief and development appeals across Ramadan, Qurbani, Zakat, emergency, water, orphan and food-aid verticals. Techno Serve delivered a complete digital transformation spanning website development, SEO, paid media, analytics, CRM and operations.

Challenge

The legacy WordPress site recorded just 5 organic sessions, loaded very slowly, scored 20/100 on Lighthouse and carried an 85% bounce rate. Appeal pages took 4–5 days to publish, donor data held “super high” duplication, and recurring retention sat at 40%.

Approach

We rebuilt the website mobile-first for speed and security, dramatically improving load times, then built the technical SEO foundation and an authority-building programme. iCHARMS unified donor records and automated stewardship, while cost-efficient Meta Ads drove awareness and retargeting during peak campaign periods.

Outcome

Organic sessions grew from 5 a month to 868 — effectively from a standing start. Load times improved dramatically and the Lighthouse mobile score rose from 20 to 55 out of 100. The website’s share of giving grew from 0% in 2024 to 7.4% in 2026 as the transformation matured. Meta Ads delivered 56.6K reach and 13 conversions for just £94 of spend. Appeal publishing dropped from 4–5 days to under three hours, recurring retention rose from 40% to 60%, and duplicate donor records went from widespread to near zero.

Selected work